ADVERTISING VIDEO CLIP
The main purpose of the advertising is the increasing of demand and sale amount of the own products. So, you should firstly create the suitable advertising video clip to reach the target of the business firm. The amount of the manufacturing products should be depended on the sale amount that cause the scale economy which are able to reduce the average fix cost in the plant and manufacturing process of each product in the situation of those are not over the current all machines and plant capacity. Normally, The above mentioning creative video clip for advertisement of each product should be depended on it’s life cycle of each product which are able to sum up into the 4 span of age as the following : 1) First time period, The overall whole product life are same as the almost of business life which people were yet not know and familiar the issue of new product, the demand and sale is still stand at the low level and yet not increase, The advertising video of this life period should be focus or emphasize to the interesting of the trying to activate demand and favourite in nearly future. 2) Second time period, People are yet notified and familiar, this is called “Growing Period”, It’s sale amount should be increased if the first time period is success that will bring to reduce average cost of product for the reason of the mentioning scale economy. The advertising video of this life period should be emphasize to make the extensional sale by make the favourite, popularity and familiar occurrence. 3) Third time period, the on peak period, The main problem should be solve that : how can you maintain this demand peaking as long as possible ? As a matter of fact, Your current and new competitor will monitor your success of this new product cycle which you are not able to avoid this competition and moreover you should predict yourself that : how long is the life cycle of this new product ? In this period, You should created advertising video only to memorize, reduce the frequency of advertisement together with make research for preparation of the extensional new innovation and new product in final. 4) Final time period, Declining period occur due to the fact that your competitor try to share your marketing while the decreasing of the overall demand caused by the obsolete in the mentioning product. As you can observe in some new technology product such as desktop computer, notebook, mobile phone, television and so on, Every mentioning new product will be get rapidly into the declining period and become the obsolete product in final because of the geometric and accelerate growth of technology and knowledge during the year 2000-2020. Nowadays, We familiar the smart phone, the smart TV, Internet of Thing, etc. which are innovated accelerate growth that cause it’s life cycle will be gotten shorter and shorter. So that, You should get the right forecasting and right vision that : What will be in trend for the next 10-20 years in future ? If your forecasting in mentioning trend is right and you start your marketing strategy fit harmoniously into your right trend forecasting. You will be awarded and get success certainly. In the meantime, If your forecast is wrong, you should adjust or modify your marketing strategy before you get head over heel of debts in later. For the reason of the cost reduction, Labour intensive industry should be replace with automatic machine and robot, Almost of the industrial process are currently get the automatic process for the fix material handling path, fix motion movement. And the robot for the more elastic motion movement which you can program your robot movement fit to your requirement. In fact, You are able to make this vision and create advertising video clip which fit to the declaration of your mentioning vision. Because of the advertising time period in each TV channel is very expensive which maybe cost you up to 30,000 USD/min in some content of some free TV channel. That is the driving force you to create advertising video clip as short time as possible, normally is about 15-30 second, which must be contain everything you would like to communicate, notify and announce into your expect customer. In our opinion, you should declare all the data and qualification transparently all about your product without any hidden to prevent the unsatisfactory attitude which maybe occurred permanently in later.
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