Our highest philosophy principle to do business is not only considered the maximum profit of our firm, and also the reaching into the optimization condition of the whole social, minimum operation cost of our client too. We feel proudly to participate our client’s satisfaction and the reaching of the most business operation efficiency. Normally, Almost of business firm have utilized only for their maximum profit regardless the whole social will be gotten loss or not. That is differ from our intention, the maximum profit is not the target of our business in every time. The highest intention is the whole win - win situation. As a matter of fact, We do not deny that we require some sufficient profit for the survival. We always make self- inquiry that how can we get the survival while we cannot avoid the current capitalism economic system ? We know capitalism economic will force everybody to develop and improve themselves, this is the advantage side although occur greed, selfishness. The principle of capitalism will be suited for the complete competition, Each business firm cannot get monopoly situation. As you can analyse in the micro-economic part, each business firm cannot avoid the marketing principle working, Demand and supply will indicate the condition of business and the whole industry. The capacity and efficiency are the factor which are indicated to the survival of each business firm. The strategy of each business firm, especially in marketing strategy, is the first factor that will be brought to business success. These all business activities which are able to reach your business target for own brand familiar, positioning and including maintain business good will and image in same category of business. So that, If you are standing at the position of the top management level in your organization who have a power or right and are able to make decisions of the above mentioning plans, you should always inquire yourself all about : - How can we optimize and implement the above marketing intention ? You should make decision all about the mentioning medias. If you require to always change your advertisement contents, which are up to the category of your business, you should self-created in your organization. If you are in the opposite situation, You will get more quality medias while you are able to reduce your business operation cost. Why are you hesitated to outsource into other professional business firm ? As we have ever observed, Almost of the overall business firm have changed a few of the advertising medias contents though it have computer graphic medias division particularity in their organization. Because of the more medias changing, the more cost of marketing strategy. We would like to inquire you that : Why don’t you make the comparison between the marginal benefit and marginal cost ? The above mentioning comparison between marginal benefit and marginal cost can be applied to every decision not only for this marketing strategy, and also be applied for new investment project, uprising the company good will by the ISO-9000 Implementation for various industry and other standardization, HA Implementation for the hospital, etc. In practicality, The above mentioning comparison between marginal benefit and marginal cost can be also applied for cancellation to the current business activities. If you can reduce the negative marginal cost more than the loss of final resulting marginal benefit, you should cancel the mentioning activities. Do not forget that the more activities making, the more equipment consumption, the more time spending, the more labour employment, the more money afford and effort cost.